Apple Introduces “Apple Intelligence”: New AI Features in Devices

Apple Intelligence
Apple Intelligence

In Apple’s 2024 Worldwide Developer’s Conference (WWDC) Monday 10 June Tim Cook announces ground-breaking news of launching “Apple Intelligence”. Apple is working on adding AI to its device operating systems. The company is secretly working with OpenAI and bring its AI goals to fruition and called this new Apple AI saga an AI future “Apple Intelligence”.

Apple Intelligence, iOS18, Mac, and iPad

This recent news was confirmed by Bloomberg’s Mark Gurman and people are pretty sure about the news’s validity. Apple users who are familiar with Apple’s plans know that these AI features will be available in new versions of iPhone, iPad, and Mac operating systems, so, these new features are not just for the iPhone users but for every Apple device lover.

According to Gurman Apple will be using its technology and OpenAI’s works together to bring Apple Intelligence to its all-new devices. He stated:

“The company is less focused on whiz-bang technology — like image and video generation — and instead concentrating on features with broad appeal.”

So, now Apple is going to implement AI everywhere it probably can. As Gurman’s report that:

“Apple’s approach to AI will involve integrating the technology into as many of its apps as possible, in ways that ideally ease the daily lives of customers,”

This shows that now apple is less interested in image and video generation the most companies are doing right now.

Thus, this partnership between AI and Apple will also bring a ChatGPT-like Chatbot to Apple devices. Not limited to this, we can also expect some other features like we could see Siri able to control apps more directly. Siri will now even summarise an article, edit a photo in a requested way, or if you ask it to delete an email, all this seems like quite a time-saver.

With Apple intelligence in your latest devices, you will be able to arrange and summarize meeting notes, emails, and messages. Now you can even create fully fleshed-out responses to your important emails, that are pretty much advanced level than the answers currently available in iMessage.

For iOS 18 on iPhone, Apple is going to introduce some unusual AI features. These features will enhance the user experience according to Bloomberg, these features can be:

  1. Faster search capabilities powered by AI.
  2. Users can have easy voice memo handling with new AI-driven transcriptions.
  3. You will have on-the-fly creation of emojis based on text content.

So, with this latest news, Apple is trying its level best to add certain AI features in its latest Apple devices like iPhone, iPad, and Mac with the help of OpenAI.